TfL cable car "makeover" with new tech company sponsorship

Customers will have noticed changes from October 20, which include rebranding the cabins and renaming the terminals.

The transportation link is now officially known as the IFS Cloud Cable Car, while the terminals have been renamed IFS Cloud Greenwich Peninsula and IFS Cloud Royal Docks.

The cable car cabins have all been rewrapped with purple vinyl to reflect the new sponsorship (Image: TfL)

The cable car's partnership with Emirates ended in June.

Josh Crompton, Transport for London's (TfL) head of IFS Cloud Cable Car, said TfL was excited to partner with IFS: "As a partner, they share the same vision that we have for the IFS Cloud Cable Car - to make it a must-do attraction.

"It was originally built as a way to cross the river, and the cable car is still that, but actually our customers over the last 10 years have decided it's a visitors' attraction as well.

"People come to the cable car to see the amazing views, 90 meters above the Thames.

"We want people to come to Greenwich or the Royal Docks specifically to go on the cable car."

Josh said that the IFS Cloud Greenwich terminal and the IFS Cloud Royal Docks terminal would both be further updated in the next few weeks with lettering to reflect the renaming (Image: TfL)

He continued: "We've currently wrapped all the cabins, replacing the vinyl round the outside.

"We've got a new design for the seating which is starting to be replaced and the terminals have had a real makeover, too. We've turned purple!"

Oliver Pilgerstorfer is the chief marketing officer for IFS.

He said: "Our software was used in the construction and now the ongoing maintenance of the cable car, so it's nice that we've been part of the cable car's construction from the start."

Oliver added: "We're really encouraging people to come down and see the fresh look and I hope that our investment here adds to the mayor's campaign for people to come and visit London.

"The new partnership is a great reason to bring a new lease of life to an asset that's got so much potential and I hope that our investment will benefit the local community as much as it will the travellers who are coming for business or for leisure. I'm going to bring my kids next week."

Josh said the lighting in each of the terminals would be updated as well to create a "purple mist" effect (Image: TfL)

One-way journeys on the IFS Cloud Cable Car start at £5 for adults and £2.50 for children, with under-fives travelling for free.