A huge fire has broken out above an Iceland store in East London filling the air with thick black smoke.

The London Fire Brigade received multiple calls regarding the incident on Woodgrange Road in Forest Gate at around 12.03pm.

A spokesperson from the Brigade said no injuries have been reported at this time and the cause of the fire is yet unknown.

The fire is now under control, he said, but the crews will remain on scene until later in the day.

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The top of the store can be seen ablaze in videos shared by bystanders on social media.

A tweet sent by Newham Council said road closures were put in place with access to Woodgrange Road closed in both directions.

The roads has since been reopened with the emergency services now leaving the scene, the council said. 

The fire broke out just a short distance away from the Forest Gate Festival, a street party on Osborne Road bringing local businesses and families together.

A stall holder at the festival told the Independent that the fire was "shocking" and "sudden".

She said: “A few of my neighbouring stall holders were worried it might affect the festival, but thankfully it hasn’t. Hoping no one was hurt.”