Coca-Cola's iconic Christmas truck will be pulling into a supermarket car park in Beckton this weekend.
The red lorry will arrive for seasonal selfies at Sainsbury's Beckton on Saturday and Sunday (November 26 and 27) at 11.30am.
The truck will pull into a winter market setting, featuring seasonal food, fun activities, 'elfie selfies', interactive games and the chance to buy a Coca-Cola Zero Sugar and Coca-Cola original.
With a theme of 'Your Presence is Your Present', Coca-Cola has pledged to donate the equivalent of a meal on behalf of every person that attends the Coca-Cola Christmas Truck Tour this year - up to 100,000 meals.
The equivalent of 100,000 meals have already been donated to food charity FareShare by Coca-Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals.
Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.
"We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
Laura Moon, senior brand manager at The Coca-Cola Company, Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
Coca-Cola Christmas Truck fans can follow announcements about the truck's schedule at @CocaColaEU (Instagram) and @CocaCola_GB (Twitter)
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